2024 – 2026
Cornerstone Connect Live is an annual global tour where industry visionaries converge to shape the future of work. As Design Lead, I spearheaded the creation and evolution of the event brand, led a global team of creatives, and partnered closely with the Events and Marketing teams to bring the experience to life across multiple markets. I shaped the visual direction across the full event ecosystem, from immersive venue graphics and large-scale environmental experiences for Tier 1 locations to social media, website, and digital marketing assets. I also developed digital brand guidelines to help maintain a cohesive and scalable brand experience across the global tour.
2026
16 cities
PROCESS & CHALLENGES
Following a last-minute decision to use Cornerstone’s brand-new refreshed brand as the foundation for the 2026 event experience, I led the rapid adaptation of the new identity for large-scale environmental graphics, with less than a month to prepare for the first Tier 1 event.
I partnered with venue and print vendors to establish production workflows, solve complex CMYK and color challenges, and balance creative execution with budget and placement considerations. I then helped scale the system across the global tour by training and supporting freelance designers and collaborating with vendors across multiple locations.
Early concept explorations developed prior to the rebrand decision.
2024
13 cities
PROCESS
In response to a last-minute shift in theme and messaging, I conceptualized and finalized a new brand direction within just one day. I then orchestrated the production of all large-scale graphics and wayfinding elements for each venue, ensuring each project was completed in 4–10 days.
In response to a last-minute shift in theme and messaging, I conceptualized and finalized a new brand direction within just one day. I then orchestrated the production of all large-scale graphics and wayfinding elements for each venue, ensuring each project was completed in 4–10 days.
CONCEPT
Drawing inspiration from our new platform, Cornerstone Galaxy, I crafted Connect Live graphics that harmonized with the platform's look while standing out with unique colors and textures.
RESULTS
7,660 people experienced Cornerstone Connect Live
Drawing inspiration from our new platform, Cornerstone Galaxy, I crafted Connect Live graphics that harmonized with the platform's look while standing out with unique colors and textures.
RESULTS
7,660 people experienced Cornerstone Connect Live
