ICON Network is a global digital lifestyle network, formed in a partnership between a digital pioneer, Michelle Phan (over 8M subscribers on YouTube), and Endemol Shine.
In a fast-paced entertainment industry, I gave art direction and produced visual graphics for hundreds of lifestyle shows from concept to finish. I also refreshed and maintained the brand aesthetic throughout the social platform.
ROLE
Creative lead · Design · Concept development
Creative lead · Design · Concept development
COLLATERALS
Social graphics · Social skin · Animation Graphics · Mirco-show logos · Additional digital graphics
Social graphics · Social skin · Animation Graphics · Mirco-show logos · Additional digital graphics
CATEGORY
Art direction · Branding · Digital · Print · Event · Illustration · Motion graphics · Storyboard
Art direction · Branding · Digital · Print · Event · Illustration · Motion graphics · Storyboard
LIFESTYLE SHOW TITLE TREATMENT
SOCIAL GRAPHICS
Culture Chic
Travel series starring Sonya Esman.
Title treatment · Opening scene concept · Social graphics · Thumbnail covers
#LIFESTYLEGOALS
Lifestyle series starring Promise Phan, Natalies Outlet, and SofiaStyled.
Title treatment · Opening scene concept · Social graphics · Thumbnail covers · Promotional graphics · Supporting graphics throughout the series
ICON SUMMIT EVENT
A two-day conference bringing together content creators around the world for educational workshops and original content production.
LIPSTICK SWATCH
Micro Series
Title treatment · Opening scene · Social graphics · Thumbnail covers · Supporting graphics throughout the series
