Digital Learning Event campaign challenged companies to dedicate 5% of their employees' time to learning, which will deliver significantly improved employee retention and a higher-performing, more future-proof organization. Cornerstone released 48 free online courses from their Content Anytime product to celebrate Digital Learning Day.
CATEGORY
Art direction · Branding · Digital · Packaging · Web design
Art direction · Branding · Digital · Packaging · Web design
2020
ROLE
Creative lead · Brand and campaign design · Art direction · UI · Packaging
Creative lead · Brand and campaign design · Art direction · UI · Packaging
RESULTS
The pandemic began when the campaign was launched. But the Sphero influenced $120k in the pipeline.
COLLATERALS
Digital ads · Website · Direct mailer · Email marketing · Social media · eBook
The pandemic began when the campaign was launched. But the Sphero influenced $120k in the pipeline.
COLLATERALS
Digital ads · Website · Direct mailer · Email marketing · Social media · eBook
The direct mailer was a Sphero, a robotic toy, to inspire people to learn something new and have fun with it.
2019
RESULTS
5..4k people took courses globally / 23 total meetings booked / total pipeline influence $21.3M
5..4k people took courses globally / 23 total meetings booked / total pipeline influence $21.3M
ROLE
Creative lead / Brand and campaign design / UI
Creative lead / Brand and campaign design / UI
COLLATERALS
Digital ads · Website · Email marketing · Social media
Digital ads · Website · Email marketing · Social media
