2025
A global event uniting visionary leaders to explore the future of work. Held at Wynn Las Vegas and Evolution London, this year’s theme centered on innovation, change, and inspiration.
As the design lead, I crafted the visual identity, guided a multidisciplinary team of creatives, and partnered closely with the events, product, and comms teams to deliver a cohesive, branded experience across both in-person and digital touchpoints.
CHALLENGE
Create a visual identity for Cornerstone Spark that felt fresh and distinct—without straying too far. The brand needed to align with our core platform identity, Cornerstone Galaxy, while standing apart from last year’s event, Connect Live 2024. It couldn’t lean too heavily on dark or black tones, yet still needed to feel bold, modern, and future-forward. Most importantly, the design had to transition seamlessly into our platform branding when used across keynote decks and marketing materials.
Create a visual identity for Cornerstone Spark that felt fresh and distinct—without straying too far. The brand needed to align with our core platform identity, Cornerstone Galaxy, while standing apart from last year’s event, Connect Live 2024. It couldn’t lean too heavily on dark or black tones, yet still needed to feel bold, modern, and future-forward. Most importantly, the design had to transition seamlessly into our platform branding when used across keynote decks and marketing materials.
CONCEPT
Each star in the sky shines with its light, following a unique path, much like every individual's journey to success. In this layout, each star symbolizes a distinct career path, shaped by personal goals, skills, and experiences. The gradient color mesh and white wave evoke a nebula—the birthplace of new ideas—while the stars form constellations, representing guidance and direction. The inclusion of a galaxy ties the concept back to our current platform, Cornerstone Galaxy, reinforcing consistency with our broader brand narrative.
Each star in the sky shines with its light, following a unique path, much like every individual's journey to success. In this layout, each star symbolizes a distinct career path, shaped by personal goals, skills, and experiences. The gradient color mesh and white wave evoke a nebula—the birthplace of new ideas—while the stars form constellations, representing guidance and direction. The inclusion of a galaxy ties the concept back to our current platform, Cornerstone Galaxy, reinforcing consistency with our broader brand narrative.
Creative Director: Amanda Murrin
First-round concepts I developed for the brand
