At Cornerstone, I partner with marketing managers to develop direct mailers for targeted accounts. I got to fulfill my dream of designing a Barbie box thanks to them. Our goal was to create an eye-catching marketing piece to generate leads from Mattel. I created a persona for the dolls so they match each HR exec who was receiving this product.
ROLE
Creative lead · Design · Concept development
Creative lead · Design · Concept development
COLLATERALS
7 customized direct mailers · Digital ads · Photography
7 customized direct mailers · Digital ads · Photography
CATEGORY
Art direction · Branding · Digital · Photography · Packaging
Art direction · Branding · Digital · Photography · Packaging
Stock photos I art directed for digital ad use.
