2018 – 2022
Cornerstone OnDemand's annual conference brought clients, partners, and thought leaders together in an informative, productive, and empowering networking environment.
As the lead designer, I delivered successful attendee experiences by overseeing the brand across various formats, platforms, and environments including logos, websites, social media, physical environments, and more.
2022
Resort World Las Vegas Resort, NV
CLICK HERE to see the event highlight.
Brought the Conference brand to life by working closely with the marketing leadership team, senior video editor, the events team, and our social media and content manager.
I had the opportunity to produce storyboards and graphics for the animated signage/wayfinding throughout the resort with a tight turnaround timeline.
RESULTS
TBA on attendance · 360K social impressions · 70% increase in social engagement compared to last year's conference · Over 8K social audience gained
TBA on attendance · 360K social impressions · 70% increase in social engagement compared to last year's conference · Over 8K social audience gained
COLLATERALS
Digital environmental signages · Digital ads · Presentations · Website assets · Social marketing · Swags · Digital templates
Digital environmental signages · Digital ads · Presentations · Website assets · Social marketing · Swags · Digital templates
Creative Director: Laura Platt
2021
Virtual Global Conference
Art directed and guided the vision throughout the event with the marketing leadership team using the key art provided by Pentagram while juggling a company-wide rebrand, an acquisition, and a new product release campaign. Also worked closely with the global social media manager to spread brand presence across the platform.
RESULTS
13,000 people experienced Convergence · 197K social impressions
13,000 people experienced Convergence · 197K social impressions
COLLATERALS
Digital ads · Presentation · Website · Social marketing · Digital assets for Intellum, a virtual platform · PDF guides · Instagram sticker gifs
Digital ads · Presentation · Website · Social marketing · Digital assets for Intellum, a virtual platform · PDF guides · Instagram sticker gifs
2020
Virtual Global Conference
CLICK HERE to see the event highlight.
Successfully brought Cornerstone's first virtual global conference to life by collaborating with the Art Director and our global marketing leadership team.
RESULTS
Over 20,000 people experienced Convergence
Over 20,000 people experienced Convergence
COLLATERALS
Digital ads · Presentation · Website · Social marketing · Digital assets for Intellum, a virtual platform · PDF guides · Instagram sticker gifs
Digital ads · Presentation · Website · Social marketing · Digital assets for Intellum, a virtual platform · PDF guides · Instagram sticker gifs
SOCIAL MARKETING
Art directed and collaborated with the global social media and content manager to up-level Cornerstone brand presence across social platforms. We created a visual experience to increase engagement on upcoming events, announcements, and community. 11% of the attendees registered for the event through social clicks and 90M+ social media impressions across our channels.
Art directed and collaborated with the global social media and content manager to up-level Cornerstone brand presence across social platforms. We created a visual experience to increase engagement on upcoming events, announcements, and community. 11% of the attendees registered for the event through social clicks and 90M+ social media impressions across our channels.
Art Director: Mark Girgis
2019
San Diego, CA
CLICK HERE to see the event highlight.
RESULTS
Over 2,000 people registered, 1,800+ attendees.
Over 2,000 people registered, 1,800+ attendees.
COLLATERALS
Environmental · Digital ad · Presentation · Booth · Swag · Badge · Signage · PDF guide · Infographic
Environmental · Digital ad · Presentation · Booth · Swag · Badge · Signage · PDF guide · Infographic
Art Director: Mark Gigis
Illustrator: Janis Andzans
2018
San Diego, CA
CLICK HERE to see the event highlight.
COLLATERALS
Environmental · Digital ad · Presentation · Booth · SwagvBadge · Signage · PDF guide · Infographic
Environmental · Digital ad · Presentation · Booth · SwagvBadge · Signage · PDF guide · Infographic
